Elon Musk - 50 years. How and why he succeeded and what to consider as his failures?
Elon Musk is fifty. The most talked about person on the planet is celebrating his anniversary - and it's time to think: with what he approached this milestone age?
The Musk phenomenon is amazing in its own way.. It consists of dialectical inseparability of success and failure. Or, rather, success at the expense of failure and vice versa. Any Musk project is a “success” or “failure”. To make it clearer, easier to explain with examples.
PayPal - Musk creates a payment service, then sell it, and then stupidly fired by the new management. Since it happened in 2003 year, the, almost certainly, that is why PayPal was able to survive and develop. Timely excluded the "innovator Schrödinger" from the equation.
Tesla is an epic example of marketing substitution of an invention by a brand. How Jobs didn't invent the smartphone at all, and popularized it, having managed to "patent" in the public mind the laurels of the discoverer, so Musk made the thousand and first electric car, passing him off as crazy, world-changing innovation. Eventually Tesla never became a profitable company, and other companies began to rule the world of electric vehicles, producing modest small cars for the mass consumer, not supercars for majors.
But! But that's the trick, what an obvious failure in the world of self-promotion and speculation on the "wow factor" consumer society can become a mighty success. Unprofitable "Tesla" suddenly becomes such a "line in the resume", that everyone is ready to shout to the founder: "Shut up, and just take my money".
And Musk does just that.! He throws ideas - and with a shovel rows money for yet unrealized projects. Does anyone else remember, what is power wall? Well, how, how - the same home battery, that will change the whole world, will be powered by renewable energy sources and will completely save the environment? So, at least, spoke in 2015 year, when Musk got almost a billion dollars in pre-orders with a flick of the wrist. Then everything kind of quieted down., no super batteries, nobody returned the money...
But don't think, that the motherfucker is gone! This is where we come to the genius of the scheme of our hero of the day.
so, such a scheme, write down: working on a more or less successful project, where there is no real success - we refine it with PR. The project shoots, glory is coming, immediately declare hyperloops and superpups, megabooks and gigacuks - we are rowing loot for pre-orders and investments. of course, don't spend anything! We choose a relatively sure option - we put all the loot received into it. The project shoots - and everything is new. Talking about failed projects, that haters can only hate. Profit eternal!
It doesn't remind you of anything.? well yes, this is a financial pyramid well known to Russians, in which old investors are paid at the expense of new ones. cool, Yes? Why reinvent the wheel?
Well, it's trite: everyone writes about Starlink, which is presented as an epoch-making achievement (Internet through balloons in the stratosphere Google has already changed its mind about distributing), but, pancake, there are facts! There are satellites, on the orbs, where is the internet?
Green places - this is where the Internet catches. And the red ones ... well, did you understand.
“In orbit for more than 1600 satellites, that according to all of Musk's early statements (Space H) enough to fully cover the continental United States , before the completion of the full deployment / entry into the working orbit of these satellites, there are 2 of the month. And the possibilities of the service, according to the map, order now 10% from the territory of the country ... ".
agree, 10% and 100% - slightly different. Well, here it is, here, hundreds of people mapped. No, "Elon Musk is a genius". well yes, well, yes…
The sad paradox is, that even those projects, which, according to the scheme described above, "shot", have a critical conceptual flaw. A killer example is also a forgotten story about, how Lonya undertook to save Thai schoolchildren in a flooded cave. allegedly, right now I'll build a mega-hyper-submarine on my knee, and we have them all, live live, save. He really built a submarine ... but twice as thick, than the diameter of the tunnel, on which to move. Schoolchildren were predictably saved without a miracle unit, and Musk scolded the savior-diver "pedophile". Climbs here, know, stands in the way of technological progress ...
Approximately the same "submarine" is the entire Martian project Musk. The question is not even, what and where will fly there (by a happy coincidence), the question is different - how can people survive in the conditions of the wildest cosmic radiation? It's not just a one way flight, it's death even before the end of the flight. Trample the Martian dust is unlikely to come out. But who cares? apparently, only those, who asks questions about "Povervol" and "Hyperloop". "Pedophiles", shorter.
However, there is no doubt, what Mr Musk will continue to prosper. Loh is not a mammoth, lol won't die. Mascophilic sect, like the iPhone sect - far from the most striking example of communities, turned off critical thinking. There are also flat earth fans out there., anti-vaxxers and fearful of 5G (oops, do you remember, how it was a year and a half ago?! Wow, everyone survived, no one turned into a zombie). There is a mask, whom to deceive.
So that, happy birthday, a product and genius of the Western way of thinking. It's interesting to watch you.
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Gregory Ignatov