Conducted by the consulting firm Deloitte global survey of values and alarms the world and national youth shows, that without deep politicheskihreform upcoming elections in Russia and in the world can lead to the collapse of the current political system.
Millenialy and representatives of the generation Z are increasingly disenchanted with the traditional state and public institutions. such, perhaps, the main conclusion of the next large-scale study, carried out by Deloitte consulting firm for 2019 year, - the eighth in a row. Despite the global economic growth, young people are increasingly feels unsettled and growing anxiety. And this growth pessimism - a painful reaction to modernity internal transformation, as a technological, and socio-economic order. The results of the published report based on a survey 13 416 millenialov of 42 nations (including Russia and), and 3009 of Gen Z in ten countries. By millenialam experts attributed the people, born after January 1983 year until December 1994, and the generation Z - who gave birth after January 1995 and before December 2002 of the year.
It can be stated, that Russia's younger generation, according to research Deloitte, not much different from the Western. "The points of divergence" between them mainly are determined by the specifics of the historical past and the modern Russian socio-political agenda, that, Nevertheless, leave not so significant imprint. Probably, are the consequences of globalization, the information environment: the Internet, movie blockbusters, mobile applications, etc.. They do not differ greatly from country to country. This greatly distinguishes young people compared to older generation, which grew in a completely different civilizations. Political leaders of Russia and other countries are trying in vain to understand the new generation and to win them to his side. But the aspirations and anxiety of young people quite different.
Anxiety and joy
So, millenialov main alarm and of Gen Z in Russia related to corruption (38%), economic inequality in society (36%), political instability and war (30%), health problems (26%) and terrorism (25%), while the global trend somewhat different. From a global perspective young people most worried about the problem, related to climate change (29%), and then to economic inequality (22%), unemployment (21%), crime and personal safety (20%) and at the very least, corruption (20%) and terrorism (19%). Clear, These differences are dictated by the difference in the current economic reality: in Russia the issue of decent income, and the right deriving from it the problem of social inequality and corruption, It is still sharp, whereas in the more economically prosperous society to the fore already about climate issues. Russian youth is more aimed at solving personal problems and individual needs, that strongly contrasts with collectivist past their parents and the world trends.
In this sense, natural and strong difference in the degree of satisfaction with life: if only in Russia 18% young people are satisfied with their everyday way of life, evaluating it in 8, 9 and 10 points out 10, it is equally comfortable feeling in the world already 29% respondents. Also, if you bring the data from the previous survey Deloitte, the confidence of the Russian youth in the, that the economic and social situation in the country may change in the near future for the better, two years has decreased almost twice. World same figure though shows the same drop (on 45% less, than a year earlier - the lowest threshold for all the years of research), but still not as critical. Not so high and the confidence of the government Russian millenialov. according to a study, 27% respondents in Russia believe, that the main problems of the world can solve the research institutes, while only 22% stated, that can cope with them and the state. In the world of the last figure is higher - 29%.
If we talk about "points of coincidence" between the young generation of Russian and world, they are associated with high mobility, career goals and ambitions, attitude to business and the general distrust of the traditional social and public insinuations. So, two-thirds millenialov worldwide believe, that the problems of economic inequality and unemployment are associated with the, that a significant proportion of people do not receive sufficient opportunities for personal fulfillment. In this case, the problem of social mobility should solve the government, but, According to the respondents (63%), for the latter precedence over the preservation and strengthening of their power.
With great skepticism millenialy relate to political and religious leaders. 73% respondents reported, that today are unable to implement policies beneficial and positive projects in the world; two-thirds of young people in the same vein and appreciated the activities of official representatives of religious confessions. Under attack and it turned out the credibility of traditional media: 43% millenialov believe, that traditional media have a negative impact on the global environment, a 27% do not rely on official sources of information. Active search for non-traditional sources of information, obviously, increase the impact of social networks as an alternative news provider. Eventually 71% respondents positively assess, as the active use of the smartphone, and social networks, but more than half believed millenialov, that will physically feel better, If you reduce the amount of time, spent on the phone.
Goals and ambitions
The main goal in life, which combines millenialov around the world - a journey (57% the world and 70% in Russia). In second place is a dream to buy a house (49%). The need for creating a family pushed the desire to do something useful for society - 46% against 39%. Besides, noticeably, that the younger generation chooses a more active career strategy: the need for frequent job changes announced 61% respondents (in Russia this figure is slightly lower - 57%).
Continues to decrease the level of approval of business organizations in terms of their positive impact on society and the environment - this figure dropped from 61% (last year) to 55%. Furthermore, 42% millenialov notice, that establish good business relationship only with the company, which has beneficial effects on social well-being and the environment; in Russia this figure is still low - only 22% of respondents are willing to refuse the offer of the employer, which is not particularly concerned about the environmental impact of its activities. An important factor when choosing a place of work and becomes the company's attention to gender and ethnic equality (54% among the world surveyed and 45% by Russia).
Finally, representative survey data, relating to personal ambitions and millenialov of Gen Z. The majority of these people want to get high salaries and to be rich, however, many of the respondents feel anxious before the rapid changes, that constantly brings the fourth industrial revolution. In particular, 49% millenialov believe, that the constant increase in technology and increases the scope of their official duties. 46% respondents believed, that the technological changes of our time will complicate the recruitment process, a 70% admitted, they do not have all the necessary skills for a successful career.
Generally, can say, that millenialov and generation Z have developed their own specific value ideas, in many respects different from those, are inherent in the generation of a more senior. And this one, generally quite clear gap seems to be on its own essential for several reasons. Firstly, noticeably, what, Despite regional and cultural identity, disaffection of young people around the world is about the same level. Western youth refers to their governments with equal skepticism, than in Russia. Furthermore, though the survey and showed, that the threat of potential environmental disaster has not yet been particularly concerned about Russian millenialov, but they are already fully share the values of solidarity, social responsibility, also appreciate the mobility and career with the same suspicious of the traditional media.
obviously: global trends increasingly unify local social diversity. And this thesis seems especially important for Russia, which is close to important transport cycle - for the elections 2021, 2024 and 2030 years, on which it is to these two generations will decide the fate of the political system. The need for a major transformation of its "message" - rhetoric, communication methods and techniques of goal setting - standing in front of modern Russian political leaders with the utmost sharpness. The "portrait" of the younger generation, that emerges from the Deloitte report data, yet that does not fit into the modern Russian political landscape, and without a significant restructuring of its generation pessimism in any moment can turn into rage or complete indifference.
Arseny Belenky
