FIFA World Cup in Russia is already ranked as the most profitable in the history of tournament. Profit not only brings immediate visit to the football matches of the world championship, but also broadcast, advertising sales, numerous interviews with coaches and players, costs of fans in the country for the tournament, and more.
If in 2010 year earned about FIFA in South Africa 3,9 billion, at 2014 in Brazil - 4,8 billion, already at this point (and the tournament has now reached its equator) FIFA profit is estimated at approximately 3,2 billion. The total forecast - 6,1 billion, that about 10-12% Furthermore, which it was originally planned. It is reported the US The New York Times.
Records of attendances tournament in Russia does not put. One of the reasons - the capacity of Russian stadiums. So, the average attendance at the moment is estimated at 45,39 thousand. spectators per match. for comparison, it above, than at a tournament in 2002 in Japan and South Korea, higher, than in the World Cup 98 in France, but significantly lower than the attendance of the World Cup 94 in the US. In the US, on average, match was attended by 69 thousand. human. However, since the start of the playoffs game average attendance will grow, as the game will be held in the largest stadiums, including the stadium, "St. Petersburg" and "Luzhniki".
And estimated the economic impact of the championship of Russia itself. As approved by the Government, that during the five years of preparation for the tournament, this effect was 867 billion rubles (about 1% VVP). Officially took on the training at the same time 13,2 billion. This was reported by Forbes.
Only for hotel accommodation and meals in the cities of the tournament fans two weeks spent over 30 billion rubles. I.e – of more than two billion per day. And it is the most conservative official estimates.
The most impressive is the humanitarian impact. Hundreds of thousands of foreign fans, located in Russia, for the most part are in this amazement over the fact, What they saw in our country, and what they originally told them about the Russian media. Therefore, in the Russian Federation is expected wave of so-called "post-chempionatnogo" Tourism, when the country will travel by tourists from around the world, in which the returning fans will tell about all delusional horror stories about Russia.
